WHAT WE DO
WHAT WE DO
MARKETING STRATEGY
A Marketing Strategy is created based on strategic revenue growth initiatives. It defines key competitors, internal SWOT analysis and current barriers to achieving growth in value added services and technology. The Marketing Strategy should clearly identify your growth initiatives and revenue targets. Stakeholders and Subject Matter Experts are empowered to provide input to ensure success.
MERGE GROUP AND RANK
Pontrelli Marketing’s M.G.R. Assessment ™ is time tested and proven. In most cases, our clients had not previously leveraged the rich customer data which exists in their ERP system. This system was designed to manage billings and service contracts in your traditional model. We help our clients unlock and understand this valuable data, enabling better CRM capabilities and more impactful marketing engagement with customers.
MARKETING PLAN
A Marketing Plan defines the target market per strategic growth initiative and focuses on your Brand value to gain market acceptance. Barriers must be identified to ensure Marketing actions are put in place to overcome the existing obstacles you face. Your Marketing Plan will include all actions, tactics and events, including budgeted expenses.
CRM Marketing
M.G.R customer data is uploaded into leading CRM platforms as a web=based software application (Customer Vision app) that allows for data-based management process for targeted marketing campaigns, per customer segment. The Pontrelli Marketing process allows for integrated sales and marketing activities within in CRM platform.
INTEGRATED MARKETING INFASTRUCTURE
80% of B2B Buyers view website information prior to making a final decision. As email campaigns, blogs and SEO / SEM Inbound Marketing activities are increasing, it is important to utilize your customer ERP data and CRM account management information to target markets where you have proven success. Accurate decision maker (persona) titles and email addresses are imperative to successfully communicate relevant messaging through your Marketing Automation tools. This platform allows your website to become a true marketing platform by driving traffic to the appropriate landing page to articulate your application specific value proposition. The ability to track BUYER 2.0 website behavior feeds critical information to Sales so they can prepare for their sales call.
Pontrelli Marketing will advise you on how you can develop an Integrated Marketing Infrastructure by utilizing existing industry platforms.
Pontrelli Marketing took our existing CRM, Marketing Automation and Website tools to create an integrated Marketing Foundation for CA Reding. We built a fully automated process and focused our efforts on targeted marketing campaigns, focused on markets which yielded the largest opportunity for growth. We are implementing a marketing plan based on our revenue growth strategies to better enable our sales efforts. We have seen steady growth in our strategic sales initiatives through this fully integrated marketing and sales process.”