About Us
Dominic Pontrelli
President
Pontrelli Marketing
Dominic is a top-performing and results-driven FG500 Marketing and Sales Executive with a demonstrated track record of achievement in solution selling, sales/account management, and global/major accounts in the document services industry. His Marketing expertise includes Marketing Strategy and Marketing Plan development, go to market strategy, with the ability to integrate and implement Digital Marketing, Social Media, Inbound Marketing and CRM platforms. With 17 years of Marketing leadership experience and 17 years of Sales leadership experience, Dominic has demonstrated the unique ability to align Marketing and Sales efforts to successfully execute common strategic growth initiatives. A globally experienced forward thinker adept in communicating and collaborating with business leaders throughout America, Europe, and Asia.
Dominic retired from Ricoh, as Senior Vice President, Americas Marketing, after 34 years of tenured service within the Ricoh Family Group. As SVP of Marketing, his overall role was to set the Americas’ services-led strategy. Responsibilities included, technology and services portfolio, customer segmentation, channel development, vertical markets, new media and communications. He also oversaw Ricoh’s alliance strategy, as well as Ricoh’s Technology Center and Sustainability activities in the Americas.
Starting as a general territory sales professional with the 3M Company in December, 1980, Pontrelli held numerous positions of increasing responsibility, including Major Account Sales and Dealer Manager. Through the 1986 Harris / 3M Joint Venture to the 1999 Lanier Worldwide spin off of Harris, Dominic held a number of Sales and Marketing roles, including Marketing Director of Worldwide Strategic Marketing and VP of Lanier Global Accounts. In 2001, he assumed the role of Vice President of Marketing for Lanier, A Ricoh Company. In 2010, Pontrelli was the first x-pat in Ricoh’s history to manage a global business unit, appointed as General Manager, Ricoh Global Services Center, Ricoh Company Limited in Tokyo and then returned to Ricoh Americas Corporation in July, 2012. He officially retired from Ricoh in January, 2015.
Pontrelli Marketing was formed in February, 2015. Dominic has since focused his efforts on the development of a comprehensive Marketing Foundation within Office Technology channel partners. His CRM Marketing offering is uniquely positioned to utilize existing customer data and leverage the current CRM platform to drive solutions / services pipeline through targeted marketing campaign efforts. He is committed to work closely with clients as their Virtual Marketing Officer (VMO), to align its Marketing and Sales efforts.
“With a new VP of Sales and a new CRM platform, at a higher cost than the previous CRM, Sales adoption was a key area of focus. Pontrelli Marketing helped aligned sales and marketing processes, with its Customer Vision app, to create a true CRM marketing engine. We call this a ‘closed loop marketing process’ where sales activities are measured by each of the marketing leads within the CRM. We clearly see the return on this investment. Pontrelli Marketing helps us understand what best in class marketing looks like and ongoing involvement keeps us informed of best practices while assisting in efforts to hold ourselves accountable for continued compliance and success.”