GETTING STARTED

Our first step in building a Sustainable Marketing Foundation Methodology and Process is to discuss your business outlook, challenges you currently face and ways in which to grow your business. We will discuss your current Marketing status, role Marketing plays within your organization and key Marketing activities. We will schedule a Marketing Strategy Workshop to discuss your business plan and confirm your strategic growth initiatives. Sampling of topics to be discussed in detail:

• Business Plan – Revenue, GP, Profit
• Key Growth Initiatives
• Resource Allocation
• Market Trends
• Competitive Analysis
• Customer Understanding / Requirements
• Dealer Value Proposition
• ERP Data Usage
• CRM utilization
• Portfolio Management
• Digital Marketing Platform