About Us

Dominic Pontrelli
Marketing and Strategy Advisor
Pontrelli Marketing

Dominic is a top-performing and results-driven FG500 Marketing and Sales Executive with a demonstrated track record of achievement in solution selling, sales/account management, and global/major accounts in the document services industry. His Marketing expertise includes Marketing Strategy and Marketing Plan development, go to market strategy, with the ability to integrate and implement Digital Marketing, Social Media, Inbound Marketing and CRM platforms. With 17 years of Marketing leadership experience and 17 years of Sales leadership experience, Dominic has demonstrated the unique ability to align Marketing and Sales efforts to successfully execute common strategic growth initiatives. A globally experienced forward thinker adept in communicating and collaborating with business leaders throughout America, Europe, and Asia.

Dominic retired from Ricoh, as Senior Vice President, Americas Marketing, after 34 years of tenured service within the Ricoh Family Group. As SVP of Marketing, his overall role was to set the Americas’ services-led strategy. Responsibilities included, technology and services portfolio, customer segmentation, channel development, vertical markets, new media and communications. He also oversaw Ricoh’s alliance strategy, as well as Ricoh’s Technology Center and Sustainability activities in the Americas.

Starting as a general territory sales professional with the 3M Company in December, 1980, Pontrelli held numerous positions of increasing responsibility, including Major Account Sales and Dealer Manager. Through the 1986 Harris / 3M Joint Venture to the 1999 Lanier Worldwide spin off of Harris, Dominic held a number of Sales and Marketing roles, including Marketing Director of Worldwide Strategic Marketing and VP of Lanier Global Accounts. In 2001, he assumed the role of Vice President of Marketing for Lanier, A Ricoh Company. In 2010, Pontrelli was appointed General Manager, Ricoh Global Services Center, Ricoh Company Limited in Tokyo and then returned to Ricoh Americas Corporation in July, 2012. He officially retired from Ricoh in January, 2015.

Pontrelli Marketing was formed in February, 2015. Dominic will now focus his efforts on the development of a comprehensive Marketing Foundation within Office Technology channel partners. He is committed to work closely with clients that prefer to outsource a Virtual Marketing Officer (VMO), to enhance its Marketing capabilities.

Chris O’Neill
Marketing & Sales Data Analytics Advisor
Pontrelli Marketing

Chris has over 20 years’ experience in the Office Technology industry, specializing in data-driven analysis to support better decision making. Customers are changing how they buy, blurring the lines between traditional B2B sales and marketing efforts. Chris uses rigorous, data-based analyses, technology and agile techniques to help leaders embrace and master this new environment. His experience includes:

Developing market segmentation approaches for customer bases totaling hundreds of thousands of customers. Assessing market opportunities including market potential, share, growth, and penetration.
Consulted with leaders in the industry to transform salesforces totaling thousands of sales reps. Adapted sales approaches to the evolving needs of modern buyers, including solutions selling, verticalization, agile organization and streamlined cost structures.
Data-driven analysis of sales and marketing performance using machine learning to identify drivers of productivity and quota attainment, measuring the relationship of sales variables (such as marketing leads, pricing, pipeline, and territory strength) to sales rep performance.
Over ten years of strategic planning consulting including assessing the competitive environment (customers, company, competitors, market), identifying key drivers of industry change.
Developed marketing databases to improve decision making by linking customer segmentation data, financial results, salesforce activity data, customer survey information and external industry data.
Managed department of high-level marketing employees dedicated to identifying growth opportunities for business units, and to developing marketing strategies to capitalize on these opportunities.
Chris aligns your strategy with the realities of the external market. Clients he has worked with have transformed into top-producing sales and marketing organizations, with higher rep productivity, more efficient cost structures and closely aligned internal initiatives.