Pontrelli Marketing is uniquely qualified to help create a Customer Centric Culture through a Sustainable Marketing Foundation based on proven B2B Marketing Activities, Methodologies and Process within the Document Industry.

The Marketing Foundation is based on 5 Pillars:

Market Analysis / Customer Requirements – Brand Strategy / Value Proposition – Implementation of Marketing Plan – Marketing Communications – Marketing Function Management


A Marketing Foundation will allow Office Technology Dealers to:

• Understand Customer Segments
• Define Markets where you bring value
• Create Value Proposition linked to Customer Needs
• Confirm Solution Portfolio per Customer Segment
• Digital Marketing activities linked to CRM
• Utilization of Manufacturer / Supplier Content to Augment Dealer Content
• Relevant Messaging by Customer segment
• Drive Demand and Lead Generation
• Monitor Marketing KPIs and ROMI