80% of B2B Buyers (BUYER 2.0) view website information prior to making a final decision. As email campaigns, blogs and SEO / SEM Inbound Marketing activities are increasing, it is important to utilize your customer ERP data and CRM account management information to target markets where you have proven success. Accurate decision maker (persona) titles and email addresses are imperative to successfully communicate relevant messaging through your Marketing Automation tools. This platform allows your website to become a true marketing platform by driving traffic to the appropriate landing page to articulate your application specific value proposition. The ability to track BUYER 2.0 website behavior feeds critical information to Sales so they can prepare for their sales call.
Pontrelli Marketing will advise you on how you can develop an Integrated Marketing Infrastructure by utilizing industry platforms.