Marketing Foundation Assessment – Pontrelli Marketing

Market Trends *

(Do you define the markets you participate in and markets you do not)

Competitive Analysis *

(Do you understand key competitors SWOT by market)

Customer Data Analysis *

(Use of ERP data to determine customer segments / targets)

Dealer Value Proposition *

(Have you developed a customer based value prop that differentiates you against your competitor)

Portfolio Management *

(do you have a well-defined set of hardware, software and services offerings targeted to specific markets)

CRM Utilization *

(How do you rate your Sales and Marketing Customer Relationship Management Tool usage)

Lead Generation *

(Are you satisfied with the number of qualified leads you receive)

Website / Landing Pages *

(Do you have landing pages in place which help generate demand)

Digital Marketing *

(Do you have a platform in place to attract and retain Buyer 2.0)

Marketing Impact *

(Do you measure marketing KPIs or ROMI)

First Name *

Last Name *

Company *

Position *

Email *

Phone *

What is 3 + 1 *

This is an anti-spam question.