Sustainable Marketing Foundation
Pontrelli Marketing has created an Office Technology Marketing Foundation based on proven B2B Marketing Activities, Methodologies and Process inside the Document Industry. The Marketing Foundation is based on 5 Pillars:
Market Analysis & Customer Requirements

Market Analysis & Customer Requirements

Brand Strategy & Value Proposition

Brand Strategy & Value Proposition

Implementation of Marketing Plan

Implementation of Marketing Plan

MarketingCommunications

Marketing Communications

Marketing FunctionManagement

Marketing Function Management

A Marketing Foundation will allow Office Technology Dealers to:

  • Understand Customer Segments
  • Define Markets where you bring value
  • Create Value Proposition linked to Customer Needs
  • Confirm Solution Portfolio per Customer Segment
  • Digital Marketing activities linked to CRM

  • Utilization of Manufacturer / Supplier Content to Augment Dealer Content
  • Relevant Messaging by Customer segment
  • Drive Demand and Lead Generation
  • Monitor Marketing KPIs and ROMI